Paavola Type Studio

Paavola Type Studio got literally a new face! Cloud9 crafted an approachable and cheerful identity for a studio operating in often so serious field of type design.

The studio’s new identity proudly features the PT Schimetrik typeface, a signature creation by Paavola Type Studio itself.

To honor the timeless tradition of print, the color palette is elegantly minimalist, relying solely on black and white—a subtle nod to the classic contrast of black ink on white paper.

Paavola Type Studio’s new identity doesn’t just redefine its public image—it positions the studio as a dynamic player in the evolving world of typography, with a clear message: type design doesn’t have to be stiff or unapproachable; it can be cheerful, engaging, and full of personality.

The cheerful face created for logo can be used as in icon, like it is used in social media outlets.

PT Schimetrik is a modern grotesque typeface that adapts effortlessly to both print and digital mediums.
Featuring clean geometry, versatile functionality and timeless aesthetic, making PT Schimetrik an ideal choice for a wide range of design applications.

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