Graphic identity for a business development consultancy.

Hemuco helps start-ups, educational institutions and investors to find best practices in business development, including financing growth, IPR and patents, sales and customer management, productization and more.

This branding effort resulted Hemuco having a vibrant and colourful new logo and web presence.

Hemuco, as a small business development consultancy, needed a professional looking visual identity. But not only they wanted their identity to show credibility, they wanted to have an identity that stands out and would be remembered. As we researched the state of a current market and competitors, to be able to stand out within the target audience, you would need to steer out of typical finnish tech business identities of sans serif typography and hues of electric blue.

The result, a modern colourful script type logo that ticks all the boxes as something that stands out. To support the logo, the identity features bold colours and photography.

Branding done for Hemuco has won the following awards:

  • Transform Awards Nordic 2021 winner in the category “Best strategic or creative development of a new brand”
  • 2021 WOLDA (Worldwide Logo Design Award) award winner in the category “Logos New, Europe and Africa”.
  • Indigo Design Award 2022 in the agency categories “Graphic Design—Logos” (Gold) and “Branding—Services – Other” (Bronze).